Skip to main content
ProVeg SA at the Global Climate Town (Source ProVeg)

Local food awareness organization ProVeg South Africa will host a two-week environmental film festival to educate, enlighten and entertain viewers about the link between our food choices and climate change

ProVeg South Africa, the local branch of international non-profit food awareness organization ProVeg International, is hosting its first-ever environmental film festival as part of its Regime change, not climate change (DCNCC), sports documentaries unpublished in South Africa, on the link between our food and the environment.

“There is so much information about the impact our food has on the environment, but that information is not being shared as widely as it should be,” said Donovan Will, Country Director of ProVeg South Africa.

“The Diet Change Not Climate Change Film Festival will be an incredible opportunity for audiences to get this information from credible research-based sources, but still in an entertaining format.”

The flagship film of the festival, Eat our way to extinction, narrated by Oscar-winning actress Kate Winslet, brilliantly conveys this simple message: our food choices are pushing our world towards total ecological collapse. Eating Our Way To Extinction will premiere twice on Monday July 25, 2022 at the Labia Theater in Gardens, Cape Town, one of the oldest independent cinemas in the country. Tickets for the premiere are on sale and will include a harvest table of delicious plant-based foods as well as goody bags. All afternoon screenings that are part of the festival will also include snacks in the ticket price.

Other films on the program include:

The full program of screenings is as follows:

Film Date Time
Eating Our Way To Extinction (Premiere) Monday, July 25, 2022 12:00
Eating Our Way To Extinction (Alternate Screening) Monday, July 25, 2022 6:00 p.m.
I am Greta (alternate projection) Wednesday, July 27, 2022 12:00
I am Greta Wednesday, July 27, 2022 6:00 p.m.
Milking (Alternative Screening) Friday, July 29, 2022 12:00
To milk Friday, July 29, 2022 6:00 p.m.
Cowspiracy (Alternative Screening) Sunday July 31, 2022 12:00
Cowspiracy Sunday July 31, 2022 6:00 p.m.
HOPE (Alternate Selection) Tuesday, August 2, 2022 12:00
HOPE What you eat matters Tuesday, August 2, 2022 6:00 p.m.
Food choices (alternative screening) Thursday, August 4, 2022 12:00
Choice of food Thursday, August 4, 2022 6:00 p.m.

“The Labia is proud to partner with ProVeg South Africa on this important initiative and hopes this festival will be the first of many in the future,” said Ludi Kraus, Managing Member of Labia Theatre.

All proceeds from the film festival will go towards raising public awareness of climate change in South Africa, as well as policy work with the South African government.

Tickets are available at Fast and will be sold at the door of the Labia Theater.

Learn more about the Diet Change Not Climate Change campaign:

The latest report from the Intergovernmental Panel on Climate Change (IPCC) has sounded the red alarm signal for humanity. Global temperatures have already risen 1.1°C above pre-industrial levels. To limit the temperature rise to 1.5°C to avoid the most catastrophic effects of global warming, humanity must take bolder and bigger action. But IPCC research also shows that an increase in plant-based diets would massively reduce emissions.

The livestock sector contributes at least 14.5% of all greenhouse gases (GHGs), with a more recent estimate of almost 20% of total emissions. It is also causing enormous damage to our forests, with 80% of global deforestation caused by our current food system and nearly 70% of cleared land in the Amazon being used for livestock grazing. Crowded and unsanitary conditions in industrial animal farms increase the risk of zoonotic diseases and pandemics. However, only 1% of climate change expenditure is used to address livestock impacts.

The encouraging news is that switching to a plant-based diet could cut your food-related emissions by up to 50%, and the Diet Change Not Climate Change film festival aims to show people how to implement this. change and how it will restore our planet. .

Through ProVeg’s DCNCC campaign, it seeks to:

  • Establish the environmental impact of our food choices, especially animal agriculture, as a major pillar of the global climate agenda
  • Advocate for systemic shift towards plant-centered diets as an effective climate mitigation strategy in climate change discussions
  • Securing a more sustainable future for the planet, people and animals through diet change

What else have ProVeg South Africa and ProVeg International achieved as part of their Diet Change Not Climate Change campaign:


  • Digital billboards in 78 locations across 4 provinces. With a television commercial broadcast on eNCA, eTV and SABC (see press kit).
  • 2021: ProVeg International participates in the United Nations Climate Change Conference (COP26) in Glasgow, Scotland
  • ProVeg International delivered a DCNCC petition with over 70,000 signatures at COP26.



  • ProVeg International will host a food systems hub in collaboration with experts during COP27 in Egypt.